An AI-assisted marketing ops loop for a deep industrial product catalog: structured product and category data feeds repeatable, on-brand content production instead of hand-writing every page from scratch
Marketing OpsWe turned a 50-year, 400+ product irrigation manufacturer's catalog into an always-on marketing engine — programmatic SEO, campaign content, and lead capture at global scale, without a big in-house marketing team.
Industrial Manufacturing / AgriTech — micro-irrigation equipment (India, exporting to 100+ countries)
automatworld.in
Search impressions
+61%QoQ traffic
Lead pipeline
- New175/mo
- Qualified96/mo
- Booked41/mo
The challenge
AUTOMAT is one of the world's largest manufacturers of micro-irrigation components — a 50-year-old Indian manufacturer with 400+ products across categories like impact and micro sprinklers, filtration, valves, fertigation and turf irrigation, selling B2B to farmers, dealers and distributors across 100+ countries. A catalog and footprint that large is hard to market consistently: hundreds of products, multiple regions, and a technical agricultural buyer mean content, campaigns, and search coverage can't keep pace when produced by hand. They needed to scale marketing output across a deep catalog and a global dealer base without scaling a large in-house marketing team.
Marketing Ops
Industrial Manufacturing / AgriTech — micro-irrigation equipment (India, exporting to 100+ countries)
What we built
The system, in parts.
Programmatic SEO content across product categories and regions — product, category, and application-focused pages built to win search coverage for irrigation and water-management buyer queries
Campaign and creative variation workflows that turn a product or seasonal theme into multiple on-brand creative and copy variants for digital channels, produced at a cadence a small team couldn't sustain manually
Lead-capture and routing wired into key pages so dealer, distributor, and enquiry interest is collected and structured rather than lost — turning a catalog site into a measurable enquiry channel
Search-visibility and ranking monitoring so content and on-page work is prioritized by what actually moves impressions and clicks across markets
CORE guardrails: human review of generated content before publish, keeping technical accuracy and brand voice in the team's control while AI does the heavy lifting
Outcomes
What changed for them.
Marketing output scales across a 400+ product catalog and multiple regions without a proportional increase in marketing headcount
Search coverage expands across product categories and buyer queries through programmatic, SEO-optimized content
Campaign and creative variations ship at a cadence manual production couldn't match, keeping channels consistently fed
Inbound dealer and distributor enquiries are captured and routed as a measurable channel instead of being lost on static catalog pages
Content and on-page priorities are driven by live search-visibility data rather than guesswork
Brand voice and technical accuracy stay with humans — every AI-generated asset is reviewable before it goes live
How it’s built
The stack.
Engagement summarized from delivery records; some figures are directional.
AI-assisted SEO content generationProgrammatic / templated content across product categoriesCreative & copy variation workflowsLead-capture & routing formsSearch Console / ranking analyticsConversion-rate optimizationHuman-in-the-loop review
More work
See allTwo ways to start
Want a system like this?
Tell us the workflow you want to run itself. We will scope a focused first project — designed, built, and operated, with humans in control.