LinkedIn lead-generation engine targeting decision-makers (CTO, CIO, Head of Operations, GCC leadership) inside Fortune 500 Global Capability Centers, filtered by industry (BFSI, TMT, Retail, Manufacturing) and ServiceNow-relevant signals
Lead GenWe turned cold LinkedIn into a warm pipeline of Fortune 500 GCCs for a ServiceNow Elite partner.
ServiceNow Ecosystem Services / Enterprise IT Consulting (BFSI, TMT, Retail, Manufacturing)
inmorphis.com
ICP targeting
Fortune 500 GCCsQualified → CRMrouted
The challenge
inMorphis, a ServiceNow Elite pure-play partner, needed to fill its enterprise pipeline by reaching decision-makers inside Fortune 500 Global Capability Centers (GCCs) — a high-value, hard-to-reach buyer. Manual LinkedIn prospecting was slow, inconsistent, and didn't scale to the volume or precision their sales motion required.
Lead Gen
ServiceNow Ecosystem Services / Enterprise IT Consulting (BFSI, TMT, Retail, Manufacturing)
What we built
The system, in parts.
Automated, personalized outreach and follow-up sequences so no qualified prospect went un-nudged — replacing ad-hoc manual messaging
ICP-aware targeting logic mapped to inMorphis's GCC-in-India delivery story and ServiceNow service lines, keeping messaging on-positioning rather than generic spam
Lead capture and routing into the sales workflow — qualified responses handed to reps with context, lower-fit contacts nurtured separately
CORE guardrails: human-in-the-loop review of messaging, rate/sending limits to protect domain and account health, and reply monitoring so the system stayed reliable and brand-safe
Outcomes
What changed for them.
Turned slow, manual LinkedIn prospecting into a repeatable engine that surfaces Fortune 500 GCC decision-makers at scale
Consistent, personalized follow-up meant high-value enquiries were no longer dropped between busy sales reps
Sales conversations concentrated on the right enterprise accounts — GCCs aligned to inMorphis's ServiceNow and offshore-delivery value proposition
Freed senior business-development time from list-building and cold messaging to spend on live, qualified pipeline
Outreach stayed on-brand and account-safe through human review and sending guardrails
How it’s built
The stack.
Engagement summarized from delivery records; some figures are directional.
LinkedIn outreach automationICP targeting / enrichmentPersonalized sequence + follow-up workflowsLead routing into sales CRM/workflowHuman-in-the-loop reviewReply monitoring & guardrails
More work
See allTwo ways to start
Want a system like this?
Tell us the workflow you want to run itself. We will scope a focused first project — designed, built, and operated, with humans in control.